As an entrepreneur, your job is to be one step ahead of the market, always ready with the next big idea. Whether you want to design a new product or disrupt a market, you need to be able to come up with creative solutions for problems of everyday life.
Creativity often eludes us because we're accustomed to
certain norms. "We're highly socialized and have fixed assumptions about
what the world looks like," says Barry Staw, an organizational
behaviorist at University of California, Berkeley. "You have to try to
envision another world."
To do that, Staw suggests a series of exercises, all designed to help you consider a wider range of options as you brainstorm.
Now, try this 3 Creative Ways to Step Out of Your Comfort Zone
As you do each of these exercises, resist judging your ideas for as
long as possible. "A creative person is willing to suspend their caveats
for a longer period of time," Staw says. The selection process can come
down the road -- creativity requires freedom.
To flex your creative muscles, try these three easy exercises:
1. Re-imagine a familiar situation. To think more
creatively, consider alternatives to obvious choices. If you assume that
a restaurant will buy and prepare the ingredients for your meal, then
make a list of other options. Perhaps the customers bring their own
ingredients for the chef to prepare, or the restaurant provides
ingredients that customers cook at their tables. "Think of opposites or
radical differences," Staw says.
That exercise can lead to exciting new business ideas.
2. Practice breaking the rules. "To learn how to act
creatively, you have to violate norms," Staw says. Practice breaking
the rules with harmless violations that might be embarrassing or
uncomfortable, like asking to read a poem over the loudspeaker at the
grocery store, or offering to help the usher hand out programs at a
It's okay if you get shot down -- the point is to get comfortable
trying options that most people would rule out immediately. Staw calls
these "lessons in chutzpah" because they help you gather the nerve to
take creative risks. Just thinking of rules to bend promotes creativity
because you force your brain out of its comfort zone.
How to Train Your Creative Mind
You can also look for ways that others are breaking norms. For
example,the old star ankara mixed dresses in vogue now, was an idea of some one that reasoned the fashion line is going old times.
What are your likes, think of what you dislike and why, and how it should be done better. then come, lets talk about them.
3. Make a list of things that bother you. As you go
about your day, Staw suggests creating a "bug list," or a list of
annoyances. You might list slow internet or noisy air conditioner units.
"Usually, if something has bothered you, that means there's a hole in
the service," Staw says.
By thinking of possible solutions, you may stumble on a product opportunity. For example, one frustrated inventor created a stemware tether to stop wine glasses from chipping in the dishwasher. Obviously in the commercial city of Lagos, there are many daily experiences that must annoy one. What are your daily bugs?